04 Selected Work · Discreet case study
Work for the office of Trish Duggan.
Bringing a large, multi-dimensional body of work into one coherent platform. Attributed at the level of the office; presented with discretion.
01 The starting point
A fragmented public presence.
The office stewards a substantial body of work across writing, art, philanthropy, institutional activity, and media.
Online, that work arrived scattered — incomplete representation, no single coherent home, and the distinct bodies of work disconnected from one another. [Placeholder: specifics from the real project record.]
[cleared, organisation-level placeholder]
For internal reference; published only if cleared.
[cleared, organisation-level placeholder]
Organisation-level view. No personal data, no personal links.
02 The approach
Positioning & narrative
Many facets were unified into one coherent identity and story: a central through-line was chosen, the bodies of work were related to one another rather than listed, and the whole was framed at the level of the office. [Placeholder: the through-line, from the real record.]
Information architecture
The platform was structured to hold and connect distinct bodies of work — writing, art, film, music, and institutional activity — so a visitor can move between them and see how they belong together.
Tone-of-voice corrections
The prior voice was made consistent and precise across a wide range of material — dignified, and appropriate to the standing of the work. [Placeholder: before → after, from the real record.]
Visual system
A considered look and feel was developed to carry very different kinds of content with weight and consistency.
Integration of the bodies of work
Writing, film, music, art, and institutional work were brought into one system and cross-connected, so each reinforces the others rather than standing alone.
Technical implementation
The system was built and connected to support the above — a content structure the office can maintain, and the infrastructure beneath it. [Placeholder: platform specifics, from the real record.]
03 The result
Described qualitatively. No metrics claimed.
Clarity
The work is legible and understandable at a glance.
Coherence
The distinct parts now read as one whole.
Perceived significance
The presence carries the weight the work deserves.
Usability
A large body of work is navigable with ease.
No traffic, revenue, conversion, press, or business metrics are claimed. Attribution is at the office level only; there are no personal details and no personal links.
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